| Information technologies as well as | | | | levels of globalization, such as commerce, |
| communications have developed greatly. For | | | | technology, straight investment and makes the |
| the last decade there have appeared different | | | | manufacture international. Synchronous |
| ways of communication: radio, TV, fax | | | | competition in every market between several |
| machines, the Internet and mobile phones. All | | | | competitive companies from different states |
| these developments have contributed to the | | | | presents a real challenge for companies. |
| appearance of the notion a 'global village'. | | | | Globalization challenges people to become |
| | | | more competitive changing the way company |
| The mass media plays a significant role in | | | | produce and sell and the way people work. |
| shaping and displaying public opinion as it | | | | Nowadays, labor market requires more skills |
| reports the world's changes to people. | | | | and much knowledge of the subject creating a |
| Generally speaking, the mass media role and | | | | rigid competitive market of human resources. |
| importance in the USA and in the world | | | | |
| continues to grow and develop. | | | | Besides, the Internet contributes to all |
| | | | these developments greatly. The Internet has |
| The mass media reflects the present state of | | | | quickly become a standard for navigating, |
| the society and can change people's opinions | | | | advertising and selling information and |
| in this or that way. It is a powerful source | | | | executing various affairs on the Internet and |
| in any society and in the world. It plays an | | | | Intranets. This "Internet revolution" can be |
| important role in a global society as the | | | | valued by different factors, such as online |
| basic source of communication and | | | | sales, amount of Internet users, amount of |
| information. People rely on the mass media as | | | | host computers, and amount of domains. All |
| the major channel of information. In other | | | | these figures are unchangeable; the common |
| words, the mass media is the basis on which | | | | feature of them is fast-paced growth. |
| people shape their opinions. Any article or a | | | | |
| piece of information has a deep influence on | | | | Consequently, the world is really becoming a |
| the whole society. | | | | global village, especially in communication |
| | | | and the information spreading. Nevertheless, |
| Globalization is another issue that | | | | many states cannot experience the same level |
| contributed to the appearance of a 'global | | | | of information and communication |
| village'. It challenges the modern world, | | | | accessibility as in the developed countries. |
| countries and companies. Globalization | | | | The world is becoming a 'global village'; |
| increases the interrelationship of different | | | | however, this process has not been completed. |